DART’s Annual Marketing Plan and True Maine brand provide a deeper, more intimate experience of our local quality of life, and aims to attract visitors who share the region’s values and heritage.
Our growing photo, video, and audio libraries highlight local, innovative “makers and doers” for a personal glimpse behind the scenes. They showcase unspoiled natural landscapes and both family-friendly and adventurous outdoor experiences in tranquil, uncrowded settings.
Video: DART commissions videos of varying lengths and focus. All videos are housed on the DownEast Acadia You Tube channel. Videos are promoted through digital channels – Facebook, You Tube, E-newsletters to visitors, and via digital banner ads through various online publications.
Audio: DART runs an annual paid ads campaign on Maine Public Radio on a Run of Show basis. Click here for audio recordings from Maine Public Radio.