What DART Does

DownEast Acadia Regional Tourism provides the following services for the entire region:

Support for Local/Regional Initiatives

  • DART supports regionally and locally significant efforts through its annual Marketing and Promotion Partnership Program with the Maine Office of Tourism.
  • DART seeks funding from other grantors to support business and professional development and expand marketing and promotion programs.
  • DART provides a regional voice to the Maine Office of Tourism, Maine Tourism Association and other state or private efforts affecting the region.
  • DART brings state, federal, and non-profit funding, technical assistance, and other resources to the region.

Training and Professional Development

  • DART collaborates with Maine Office of Tourism, Maine Woods Consortium, Sunrise County Economic Council, and others on tourism-related trainings and Destination Development.
  • DART hosts an Annual Tourism Symposium And Awards Luncheon for networking and professional development.  The Symposium is held in a different location each year, and each year’s theme focuses specifically on the best assets and stories of the host community

True Maine Visitor Guide

  • DART publishes and distributes an annual Visitor Guide for DownEast Acadia which promotes “True Maine” at its finest. 30,000 copies are printed annually, and a digital copy is accessible on DownEastAcadia.com.
  • “True Maine” Visitor Guides are sent to potential visitors upon request, and each Chamber within the region receives a list of visitor information requests to fulfill.
  • DART guides are distributed at all Maine State visitor centers, at AAA offices and visitor information centers throughout the mid-Atlantic states,  at national and Canadian travel shows by Maine Office of Tourism, at local Chambers of Commerce, and at local businesses and public offices.

Regional Branding

  • Streamline printed materials, advertisements, video, social media, and websites to carry a cohesive look in an ongoing effort to create brand recognition for the DownEast Acadia region
  • Provide a Tourism Toolkit to help businesses and communities market themselves cohesively with regional efforts

Travel Show Participation

  • DART sends 2 volunteer campground owners to the Maine RV and Camping Show in Auburn each spring.
  • DART visitor guides are distributed by the Maine Office of Tourism at approximately 8 national and Canadian travel shows annually.

Free Marketing Opportunities for Area Businesses/Event Organizers

  • Businesses and events can post their information free of charge on both the DownEastAcadia.com and Maine Office of Tourism websites

Cooperative Advertising 

  • DART purchases a DownEast Acadia section in Maine Invites You, the state Visitor Guide sent out by the Maine Office of Tourism (300,000 copies distributed annually)
  • DART also hosts an advertising coop and offers a subsidy to each Member Organization that purchases a sub-regional cooperative page in Maine Invites You

Other Paid Advertising

  • DART purchases broadcast advertising on Maine Public Radio from April through November to promote regional assets and events
  • DART advertises special aspects of the regional experience in a variety of print publications and digital marketing platforms each year.

Social Media & E-Newsletter Outreach

  • DART maintains Facebook and Instagram accounts to share articles, events, photos, visitor experiences, and news from the region
  • DART produces an E-Newsletter that is sent to potential visitors who express interest in the region via DownEastAcadia.com.

Photo & Video Procurement

  • DART contracts with local artists to create photography and video content that highlights special assets and special initiatives throughout the region.

Research and Analysis

click here to READ THE ANNUAL REPORT